![]() “There’s obviously a need for online education and so we are busier than ever. The next few months “is more of the same,” said Shields. We’re filming 70 pages a day doing it this way, whereas the industry standard is eight to 12.” “So since we’ve been doing it for so long now, we’re so much more efficient. “In battling obstacles, you start to find inefficiencies with your old processes and start to become better,” said Shields. “In 25 days we shot 1,000 pages of scripted content and employed 100 SAG actors.”Īs of November, the company has filmed “thousands” of videos with the help of an additional crew running out of Dallas. “It’s incredible but we shot more this summer in eight- to 10-hour days ,” Shields said. “I also had a licensed, on-set cosmetologist in full mask, face shield and gloves who had labeled bags for each staff member, so there was no cross-contamination of anything on anyone. The cast remained off set fully masked until it was time to come to set “and then all the crew cleared and the only people on set were the camera operators,” said Shields. It was really through the heavy use of technology that we were able to bridge the distance gap.” And we created a ton of overhead booms that were on a remote pulley system so that we could move them around. The company purchased a variety of lavalier and we asked the cast to mike themselves. “And we were able to set up shots without even getting within six feet of each other. “We also all got on remote communication devices, kind of like they use for live ,” she added. And all the cameras on the floor had remote follow focus and feeds and it got Zoomed and live cut directly to me as I sat in my little remote video village. We set up everything on remote-controlled dimmers and remote lights so that there was far less moving around. “We shot with four cameras and I had four camerapeople that were also able to do lighting. “Instead of hiring multiple crew members, I brought in seasoned pros that were able to fill multiple roles so that I had minimal crew on set,” she said. Shields found that by streamlining the workflow, she actually increased productivity despite the rigorous new safety protocols. ![]() And I also knew we needed to test for COVID.” So postproduction became smaller, more remote and segmented from production. Most of my postproduction became remote, and I was able to bring in minimal staff to put in separate air-conditioned offices. “We have a full soundstage, so the first thing I did was section off the studio, creating touchless drop-off points and different color-coded zones that you could only access if you had on a specific color mask. So I searched and searched and found the first training and enlisted three of my employees.”īecause Genius Produced operates out of a 22,000-square-foot studio, “I have the luck of us being self-sustaining,” said Shields. “Well, there was no training for COVID compliance officers. “The first thing they mandated was that there had to be a COVID compliance officer,” she said. Shields combined the safety regulations and mandates issued by the state, county, CDC and industry white papers with some of her own. “And in that time I was able to pragmatically set procedures so that our building schematic was cleared out, unnecessary seating areas were removed, and there were access points to eliminate cross-contamination.” The company went remote for two months “until we absolutely had to come back for production,” said Shields. And actually, created even more of a need for our services.” “But I was able to get a PPP loan and keep this train moving. “Some of our payment cycles got slowed because everyone was out,” said Shields. When the COVID-19 pandemic hit, Genius Produced had just completed filming a production cycle. “When students watch they’re not just getting told what they need to learn, they’re learning by experience.” Bona fides: Genius specializes in “binge-worthy education,” combining curriculum with storytelling for a product “that has the look and feel of something that you would watch on television,” says the company’s founder, K.
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